When Crocs first contacted me, asking if I’d like to check out their new shoe line, I declined.
I was nice about it. Which means that I didn’t just come out and say: Look guys, Crocs are ugly. (As I’ve heard one woman describe them: “They look like cottage cheese on your feet.”)
You see, a few years ago, when Crocs “old” shoe line came out, I accepted their offer. They sent two pairs of Crocs to me: one for me, and one for my daughter. My daughter practically lived in those light blue fluffy-on-the-inside Crocs. In fact, Thunderpants clearly remembers meeting my daughter for the first time, with her Crocs worn down to the nub.
And me? I wore my Crocs inside, around the house — no one could see me in all my frumpiness…. except me. (I’ll admit, however, they were comfortable.)
But those Crocs people sure are persistent. They soon replied to my No thank you with a follow up email, asking me to just click on their Crocs Tone line to check it out.
Perseverance impresses me. (So does the fact that they’d clearly read my blog, and took the time to spell my name right.)
So, I clicked on the Crocs. Um, when did Crocs get hip?
I found myself going from one page to the next, browsing. I’m partial to flats – and didn’t know that Crocs made flats like the ones below. I like to walk to work if it’s not raining.
And hey, if it IS raining, I just discovered these very cool Croc boots:
Fast forward: those Crocs people are pretty clever because they went on to tell me: “We KNOW that Crocs have gotten a bad rap.”
And they’re doing something about it. First, they launched this Facebook application to show what Crocs is doing to “Change the tone” of negative headlines.
And NOW Crocs has offered to give away a pair of shoes to one of YOU.
In the comments, please share something in your life that has changed its tone. For example: maybe there’s a neighbor/co-worker whom you’ve been misjudging until recently. Or, maybe you always carried around a certain assumption though about yourself — until now?
Go for it!
(Contest ends Feb. 25 at midnight PST. Winner will be chosen via Random.org)
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